On the business side, offering your customers the option to submit a service request via WhatsApp doesn’t come at the expense of record-keeping, either. Like Facebook Messenger or native live chat apps, WhatsApp also offers a conversational alternative to support desk tickets or helplines (if you’re using Jivo, you can sync WhatsApp to your Zendesk account so that nothing gets lost in the shuffle). The platform allows customers to ask questions and submit orders from their smartphones, as you’ll see in the example below:
The most common business case for WhatsApp is as a customer service channel. Use your WhatsApp link for customer support While there are several ways that WhatsApp can support your business, here are some of the more typical use cases for incorporating the messaging app into your branded communication efforts. Who Can Benefit from a WhatsApp Chat Link?ĭespite WhatsApp’s status as the world’s leading messaging service, it isn’t exactly a staple of the modern business landscape.īut that doesn’t mean it’s not useful for brands of all shapes and sizes.įrom B2Bs to digital mom-and-pop shops, WhatsApp can help organizations increase visibility, automate communications, and enhance the customer experience on multiple levels. In this article, we’ll look at how WhatsApp links bring value to businesses and individual users alike. The problem with these methods is, they all involve multiple steps–often that means, sharing your WhatsApp link on another channel and then moving the conversation to a second location.Ī WhatsApp chat link eliminates that friction and allows contacts and customers to connect in a single click. If you’re already using WhatsApp, you’re familiar with the process of adding contacts by sharing them through the platform’s groups and conversations, as well as entering the number directly. The point is, if you’re running a business in 2020, WhatsApp should be on your radar. To put that number into perspective, 27% used LinkedIn, 24% used Snapchat, 22% used Twitter, and just 11% used Reddit.Īnother recent report from Statista revealed that 68M US-based users logged into WhatsApp from their smartphones during that same period, and researchers anticipate that number to hit the 85.8M mark by 2023. WhatsApp is the most popular messaging app in the world–boasting a whopping 2B users across 180 countries.Īnd while the platform hasn’t gained as much traction in the United States as it has elsewhere–the idea that it’s “not a thing” in the US couldn’t be further from the truth.Īccording to Pew Research, 20% of adults used WhatsApp in 2019.
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